The situation

From a very young age, we are taught that money equals power. This holds especially true for communities of color. I sought out to change this by presenting financial literacy in a way that no one had ever seen.

 The solution

I enlisted the help of six designers and artists to create something that would educate attendees on financial literacy. The Currency Exchange was a multimedia art experience to bring awareness to the constant influence, both positive and negative, that money has over the black community using three central themes: Love, Hate, and Power.

Creative Direction

Brand Identity

Brand Strategy

Visual Design